The internationalization of the university channel, financing and developing of a strategic plan were some the topics discussed during the meeting that the board of directors of the University channel Zoom, held for the first time at Popayan. 

According to Prospero Jose Posada , president of the Board, these aspects seek to open the possibility of expanding the channel not only to be projected nationally , but also for students, teachers and administrators.

Mr. Posada added that currently channel programs are broadcasted by the cable television system in Latin America and Europe.  This is great since it gives more visibility which projects the audiovisual work and knowledge produced in universities.

Regarding resources, the executive added that there are several elements that are being discussed, such as the establishment of a legal action before the national television, so the University Channel can have the necessary resources. Colombia is the only country that is making educational and cultural television.

 

42 universities work to support an educational and cultural television

 

During the session, the board discussed the strategic plan that will work with 42 partner universities in order to establish actions to give  the channel visibility nationally and internationally.

" It seeks to implement a marketing strategy to link other institutions of higher education in the region," said Carlos Valencia, chief of the Division of Communications of the University of Cauca .

The university channel, as part of its fifth anniversary, is scheduled for an official launch on 30 September in Bogota. The preparation for the event also became part of the thematic agenda that addressed the board.

 

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