The WWB Colombia Foundation, in collaboration with students from the SITA Research Groups of the Tourism Program, along with members of the community from the district of La Yunga in the municipality of Popayán, implemented the project "Rural Tourism Planning for the villages of La Yunga, El Tablón, and Río Hondo in the city of Popayán, Cauca."

The goal of this project was to carry out the first phase of planning to promote rural, sustainable, and responsible tourism in the region.

Through participatory workshops, the local community was able to assess their territory, identifying resources with tourism potential. The area's natural and cultural resources, along with traditional lifestyles and productive activities, became the main attractions for the development of four potential tourist routes. These routes allow visitors to explore the three villages, while also posing a challenge that requires collaborative effort among the inhabitants.

Provided photo

As part of this process, workshop participants received training through the course titled "Tourism Planning in Rural Areas," which was certified on August 31 by the Center for Continuing, Open, and Virtual Education (CECAV). This event also marked the conclusion of the project and the sharing of the planning process results.

This project has established an ongoing partnership between the local communities and the Tourism Program at the University of Cauca to continue promoting responsible tourism.

Written by: Communications Management Center